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Industry: Email Alert RSS FeedNielsen Co. and Wolters Kluwer Health have formed a partnership to launch healthcare Consumer Informatics Alliance, a new unit created to evaluate and measure the patient as a consumer of health-related products and services
Business Publisher, August 1, 2008
> Nielsen Co. (New York) and Wolters Kluwer Health (Conshohoken, PA) have formed a partnership to launch healthcare Consumer Informatics Alliance, a new unit created to evaluate and measure the patient as a consumer of health-related products and services. The first platform to be launched, HealthScape, combines patient prescription-related transaction data with consumer purchasing, attitudinal and behavior information to offer insights into market activity, patient trends, consumer segmentation and targeting.Most RecentMedia Articles
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