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Business Publisher, June 16, 2001
Ziff Davis Internet (New' York), a division of Ziff Davis Media, has started ExtremeTech, the first in a series of new Web sites to be launched this year. The new site is targeted to "hardcore technologists" and focuses on "the technologies that power the products, providing this early adapter audience with technical detail," Ziff Davis said.
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ZD executive Bill Machrone said the site "was born out of our experiences with PC Magaine readers. The most technically savvy layer of this audience clamored for more information. We...built this site to meet their needs."
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