New architectural/design magazine from McGraw-Hill Construction

Business Publisher, July 1, 2008

McGraw-Hill Construction (New York), in collaboration with "BusinessWeek," both part of the McGraw-Hill Companies, will begin the publication of "HQ: Good Design is Good Business," a new quarterly magazine launched as a spin-off to a "BusinessWeek" and "Architectural Record" awards program, with an issue in November. An accompanying web site will also be launched.

McGraw-Hill said the new magazine is designed to serve as a bridge between C-level executives, building owners and developers, and design and construction professionals by providing intelligence and information to help readers make decisions about buildings they lease, own or plan to build. It will feature case studies and showcase industry professionals who have positively affected their companies' workplace effectiveness and bottom line, as well as the environment through sustainable design.

Content will help readers "navigate design, construction and usage decisions," McGraw-Hill said, and will also cover topics such as the impact that good design can have on workforce recruitment and retention, as well as branding and community relations. McGraw-Hill Construction President said "there is a real need for this information. To use sustainability as an example, we expect that 82% of companies will be greening at least 16% of their portfolios by 2009, but our research also demonstrates that there is a need for hands-on, practical information (and) real ways that companies can green existing facilities for a meaningful return."

BusinessWeek President said the magazine "will provide ways for executives to increase revenue and find and retain top talent. A well designed building can contribute to both the bottom line and employee satisfaction." McGraw-Hill Construction produces "architectural Record," "Engineering News-Record" and "GreenSource" magazines, as well as related web sites.