IDG launches mag for China & Information service for online content pros

Business Publisher, Oct 31, 2002

International Data Group (Boston, MA) has begun the publication of Hi-Tech Entrepreneur, a monthly magazine designed to provide news, case studies and information on best business practices for executives and managers of fast-growing technology companies in China. The new title will have a paid circulation of 50,000.

The first 80-page issue, dated Nov. 1, carried 24 ad pages. IDG China managing director Hugo Shong said the magazine was created to "meet the demand for information about the best strategies for managing high-growth enterprises addressing the technology market." Editorial includes information on such topics as measuring markets, developing strategies for pricing, packaging and distribution, international partnerships and alliances, and financial considerations.

IDG started publishing in China in 1980 and, with the new title, now produces 26 publications there. IDG China produces business titles such as PC World, Network World, IT CEO & CIO, and Telecom World as well as such consumer titles as Cosmopolitan, Modern Bride and Esquire.

In related news, IDC, IDG's research and advisory division, has launched Online Content Market: Technologies and Strategies, a new intelligence and information service for content service providers (CSPs), including both online content buyers and providers. Annual subscriptions and site licenses are available.

IDC said the new service will "analyze the market from several perspectives," including content types, technologies, services and providers." Topics to be covered include: buying intentions and brand awareness of online content buyers; trends in pricing and delivery methods; content management, access and delivery technologies; XNL content technologies; and, digital rights management. It will also examine strategies, market position and vendors and service providers. A series of workshops on XML, alliances, usability and related topics will also be offered.

Finally, IDG said it will invest $100 million between now and 2010 to expand its publications, conferences, market research and venture capital activities in Vietnam.

The company, which already produces four conferences in Vietnam, will launch two additional events by the end of January, including "Vietnam High-Tech Fair" and "IT in Education." Also, IDG is expanding its market research activity by establishing a subsidiary in Ho Chi Minh City which will serve as the offices for IDG research division IDC. In addition, IDG is planning to establish a high-tech venture capital fund. Lastly, IDG, which currently publishes PC World and CIO for the Vietnam market, will launch three to five additional publications "in the near future" to cover such areas as computer networking, microelectronics design, telecommunications and software engineering.