Crayon Metaphor Draws Interest In Automatic 401(k) Enrollment.(MetLife new investor campaign)(Brief Article)

Best's Review, January, 2001

Now that Labor Secretary Alexis Herman and Treasury Secretary Lawrence Summers have encouraged employers to automatically enroll employees in their 401(k) plans, plan providers are facing new challenges in educating new investors.

In a joint statement this summer, Herman and Summers said, "We see automatic enrollment as a promising method of encouraging participation by those who have disproportionately been missing the benefits of a disciplined approach to retirement saving. Automatic enrollment is fully consistent with Labor and Treasury policies, and we encourage employers to consider adopting automatic enrollment."

Employees still have a choice under automatic enrollment about whether to participate, but they must inform their company of their...

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