Hartford's stag returns in new campaign.(ADVERTISING)(Hartford Financial Services Group Inc)(Brief article)

Best's Review, May, 2007 by Goch, Lynna

HARTFORD FINANCIAL SERVICES GROUP'S new advertising campaign features 15-second commercials, print and Internet advertising. The commercials feature Hartford's stag in the same computer-generated animation the insurer used in last year's ads. "The shorter ads and strong color palette of maroon and yellow arc designed to break through the clutter in a world where consumers' attention spans are declining, and media has become pervasive," said Ann Glover, chief marketing officer.