Unum recently announced a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming.(BRANDING)

Best's Review, June, 2007 by Chordas, Lori

UNUM RECENTLY ANNOUNCED a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming. The sponsorship began April 26 with Baseball Tonight and will run through the end of the regular Major League Baseball season.

The "Injury Report" is an updated summary of which players are hurt, the nature of their injuries and their expected return dates. The campaign, called "Domino Effect," uses an integrated approach to drive awareness of the Unum-sponsored report, including advertising on ESPN, ESPN2 and ABC network television as well as ESPN Radio and ESPN.com.