Financial Services Industry
Industry: Email Alert RSS FeedHigh evolved: more insurers are using technology to amplify their brands and to entertain.(Branding: Technology)(Cover story)
Best's Review, September, 2007 by Chordas, Lori
The terms "innovative" and "technology" are nearly synonymous, and the insurance industry is recognizing that connection by striving to reach new heights with cutting-edge developments.
But compared to other businesses, insurance companies haven't traveled that far down the innovative technology pathway, according to Chad Hersh, senior analyst with Celent's insurance practice.
"Innovative technologies are used on a smaller scale in insurance than other industries," Hersh said.
Coca-Cola engages consumers on its interactive Web site by allowing them to listen to music, create their own Coca-Cola artwork and collect and trade digital stickers of European and Mexican National football teams. Users logging onto Hersheys.com can record their own...
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