Financial Services Industry
Industry: Email Alert RSS FeedOpening the vault: Microsoft recently joined the growing Personal Health Records field. Will insurers see that as competition to their own efforts, or the start of a beautiful friendship?(Health/Employee Benefits: Personal Health Records)
Best's Review, December, 2007 by Chordas, Lori
[ILLUSTRATION OMITTED]
The playing field for storing and exchanging personal health information has grown even larger.
In October, software giant Microsoft announced its new HealthVault Web site, designed as a digital warehouse where consumers can store their health-related data and share it with physicians and other health-care professionals.
But health plans don't see Microsoft's site as competing with what they're doing with personal health records. Rather, since it's a platform where records can reside, many insurers see it as a complement to the strides they're making toward getting members to take responsibility for their own health records.
Not only that, but many believe Microsoft can be instrumental in finding "innovative...
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