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Play Thing.(Nike introduces Personal Sports Audio Play, a portable MP3 player)(Brief Article)
Hawaii Business, November, 2000 by CHOO, DAVID K.
This summer Nike made the leap into personal electronics with the PSA[Play 120 MP3 player ($299@Niketown). PSA stands for Personal Sports Audio Play; we're not sure what the open-ended bracket means. Sleek and stylish, the unit can be carried via belt clip or arm band and is designed with the athletic audiophile in mind.
The people behind the popular Rio MP3 player manufacture the unit and provide the software so you can expect quality sounds--about 120 minutes of worth.
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