Athlon Alternative: AMD offers competition to Intel's Pentium 4. (Technique).(Advanced Micro Devices )(Brief Article)

Hawaii Business, February, 2002

Intel's tremendous success in branding the Pentium name has created a tough playing field for competitors trying to establish market share for their products. The Pentium 4's design as a high-clock speed processor is directly targeted at the consumer preconception that the chip with the most megahertz has the most computing power. However, all computer chips are not created equal. The design of the internal circuitry can create wide variances in performance between different types of CPUs (central processing units) operating at the same frequency.

Intel's main competitor, Advanced Micro Devices (AMD) has had a long but steady climb from its early '90s position as a manufacturer of lower-cost, lower performance CPUs, such as the K5 and K6 series. With the...

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