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Trademarks on the Internet -- Playboy v. Welles. (Law of the Line).(complaint against former Playmate Terri Welles' website)(Brief Article)
Hawaii Business, May, 2002 by Godbey, Bob
Playboy Enterprises diligently protects its trademarks and other intellectual property, and it needs to. Its rights are often infringed on the Internet. Some of the most interesting Internet cases involve Playboy. Playboy lost a round recently, in a case against Terri Welles, the 1981 Playmate of the Year.
Welles has a commercial Web site, and Playboy complained of four uses of its trademarks on her Web site: use of the terms "Playboy" and "Playmate" in the Web site metatags; use of the phrase "Playmate of the Year in 1981" on the masthead of the Web site; similar use on various banner ads; and the use of the abbreviation "PMOY '81" as the watermark on the pages of the Web site. The Ninth Circuit concluded that the first three of these uses were permissible as...
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