Business Services Industry
The Japanese are coming, the Japanese are coming!(1970)(Brief Article)
Hawaii Business, January, 2005 by Choo, David K.
In the January 1970 article, Japanese Automakers Lead in Foreign Car Sales," Hawaii Business reported that, for the first time, automakers Toyota and Datsun had overtaken Volkswagen, the traditional leader in foreign car sales both nationally and in Hawaii. Crowded highways, higher gas prices and the availability of four-door models were credited for the newfound success of the upstart Japanese companies.
In 1969, Toyota sold 4,252 cars, Datsun 4,197 and Volkswagen 3,553. Collectively, the foreigners accounted for about 30 percent of the state's new car market. In 2004, those ratios have been reversed: Sales of Japanese cars have a 59 percent share of the market, European manufacturers 9 percent and Korean cars account for 2 percent. Approximately 30 percent of...
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