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Inter-actively involved in a global partnership.(TARGETED INDUSTRIES GROWTH REPORT)(Broadband iTV signed distribution agreement with Open TV Inc.)(Brief Article)
Hawaii Business, June, 2005 by Youn, Jacy L.
Only 2 1/2 years since its creation, local interactive television startup Broadband iTV has signed an exclusive global distribution agreement with one of the world's largest interactive television companies. Open TV Corp. (NASDAQ:OPTV) will market BBiTV's suite of locally created community content through the 50 million set-top-boxes Open TV currently has active in 96 countries.
Under the agreement, BBiTV will bill and collect fees for the programming, while sharing a percentage of the revenues with Open TV. "This agreement is allowing us to kilt two birds with one stone," says Eric Tom, CEO of BBiTV. "It's a global distribution strategy that doesn't require us to invest a whole lot of money and it provides a more effective means of selling to the marketplace...
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