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A healthy alternative.(Hawaii Medical Service Association is introducing a new health care awareness channel)(Brief Article)
Hawaii Business, September, 2005 by Youn, Jacy L.
Between brochures, toll free hotlines and the Internet, there's certainly no lack of information available on the topic of health care. But that hasn't stopped Hawaii Medical Service Association (HMSA) from taking a whole new approach to health-care awareness, with the creation of the nation's first statewide interactive television health channel, "HMSA Now."
The show premiered in July on Oceanic's digital cable channel 344, and the format is simple and user-friendly. Subscribers navigate the on-screen menu, which features a variety of topics, from fitness and nutrition to FAQs from HMSA members. Most notable is the Medical Library video collection, which consists of hundreds of video clips covering nearly every medical illness under the sun. The videos aren't...
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