Manufacturing Industry
Charlie re-launch spearheads busy time for Revlon. (Charlie perfume; Revlon Inc.)
Cosmetics International, May, 1993
A number of product launches in late spring/early summer mean a busy period for Revlon with the re-launch of flagship fragrance, Charlie, at the forefront of the activity.
The 20-year-old scent now re-emerges with Cindy Crawford as high-profile promotional image.
The product which was the first American fragrance to challenge the strength of the French perfume industry, remains unchanged in its fresh, green, floral character. The top note features geranium, peach, hyacinth and citrus oils. The middle notes comprise jasmin, rose and ylang ylang. And at the base there is a combination of sandalwood, oakmoss and vanilla.
Presentation of Charlie now includes electric blue cartons, flashed with the new Charlie logo in white. Inside, the classic,...
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