Manufacturing Industry
Number one slot for cK. (in the U.S., cK one fragrance from Calvin Klein (Unilever))
Cosmetics International, April, 1997
CK one, an unisex fragrance from Calvin Klein (Unilever), is the number one selling fragrance in the premium women's fragrance market in the U.S., according to Datamonitor. The fragrance was introduced in 1995. CK one's success is due to its marketing strategy which targets the lifestyles of young consumers.
Just two years after its launch, cK one from Calvin Klein (Unilever), has become the best-selling fragrance in the US premium women's fragrance market, according to management consultancy, Datamonitor.
Unilever was quick to capitalise on the success of Calvin Klein's first unisex fragrance with the launch of cK be in the third quarter of 1996, thus exemplifying a major change in the way fine fragrances are marketed. Shevaun McArdle, Datamonitor...
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