Manufacturing Industry
Lynx's new rebirth with Phoenix.(Brief Article)
Cosmetics International, January, 2000
Lynx sees the new millennium as the chance for the rebirth of a better world, and has called its new variant in the range Phoenix to signify this. The fragrance replaces the least-selling Java scent from the beginning of this month.
Phoenix is a `fresh/aromatic' scent, with top notes of `cool fridge spices entwined with the glowing heat of narcotic violet and raw earthy tonalities' and a musk base. Products available include a Bodyspray (2.49 [pounds sterling]/150ml), a Shower Gel (2.19 [pounds sterling]/ 200ml), an Aftershave (7.45 [pounds sterling]/ 100ml) and also a Deodorant Stick (2.29 [pounds sterling] for 75ml).
The previous three Lynx TV ads have been voted in the top 1% ads of all time and a 9.5mn [pounds sterling] ad spend is planned to help...
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