Manufacturing Industry
Procter & Gamble acquires small but significant fragrance brand.(Jean Patou fragrance and fashion trademarks)(Brief Article)
Cosmetics International, October, 2001
Fragrance and fashion trademarks of Jean Patou have been acquired by Procter & Gamble Prestige Beaute, the Beauty Care Business Unit's Fine Fragrances Division based in Geneva. The Jean Patou trademarks were previously owned or managed by Jean Patou SA Paris.
P&G said that despite this being a small purchase for the company, it was very important to the future of its Fine Fragrances business. This division, says P&G, has been a very successful category for P&G over the last few years and developing it more is part of its strategy to grow asset-efficient businesses with global leadership potential. The company pointed to the success of its Hugo Boss franchise, adding that its Fine Fragrances portfolio, including German, Italian and American brands, has helped it...
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