Manufacturing Industry
In a drive to create an additional platform for Wella's global marketing and sales activities, the company is to sponsor the Panasonic Toyota Racing Formula One Team.(Brief Article)
Cosmetics International, January, 2002
* In a drive to create an additional platform for Wella's global marketing and sales activities, the company is to sponsor the Panasonic Toyota Racing Formula One Team. During the year Wella will support numerous trade activities in its markets by means of communication campaigns as well as using the Formula One partnership as a platform.
The company indicates that the deal will benefit and raise the profile of both Wella and Formula One. This is the first time it has been involved in the sport.
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