Manufacturing Industry
Vaseline given its raison d'etre. (Technology & Packaging).(Unilever awards Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line)(Brief Article)
Cosmetics International, November, 2002
Unilever has awarded Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line of bath products. New York-based Raison Pure says its international ream is involved in developing some of the most innovative cosmetics and personal care packaging available, and has attained exclusive beauty accounts in both the mass and prestige markets.
The Vaseline Intensive Care line, which includes bath beads and a foaming cream bath, was redesigned to reflect more modern, approachable packaging, and to reflect the moisturising properties of the product and interpret the flagrance story of each of the four fragrances.
The new packaging displays colourful imagery in pure and vibrantly coloured illustrations in blue, green,...
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