Manufacturing Industry
Crabtree & Evelyn's biggest ever relaunch. (Technology & Packaging).(new packaging for company's signature English Floral fragrance collection)(Brief Article)
Cosmetics International, June, 2003
Crabtree & Evelyn is relaunching its signature English Floral fragrance collection with a completely new look.
It is the largest repackaging project in the company's history, and more than 70 tonnes of material have been used to create the dynamic new cartons.
"This launch is the most aggressive new fragrance line-up in our company's history," said a spokesperson for Crabtree & Evelyn. "The major repackaging is strategically aimed at reinforcing our premier position in the market and to create clearly defined collections which provide a unique and relevant offer to the consumer, while also creating on shelf harmony."
Boxes Prestige produced the new cartons, which are printed on sbs board in six colours with a matt varnish and spot gloss. The...
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