Manufacturing Industry
Guess returns to fragrance.(US Trends)(inks licensing deal with Parlux Fragrances Inc.)(Brief Article)
Cosmetics International, November, 2003
Clothing label Guess has chosen Parlux Fragrances as the company to help it make a splash in the fragrance market, more than a decade after it introduced Guess and Guess for Men in association with Revlon.
"Fragrance is a natural complement to the sexy, fresh lifestyle of the Guess customer," said Paul Marciano, co-chairman and co-chief executive officer of Guess, adding that he was excited to add fragrance to the company's family of licensees. The contract will initially last until December 2009 and Guess has said significant royalties are not expected until the end of 2005.
The first perfume to come out of the new partnership will hit counters in spring 2005, and the companies will enter meetings next month to begin development. A spokesperson for...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
