Manufacturing Industry
LVMH sells Bliss to Starwood hotels.(International News)(Brief Article)
Cosmetics International, January, 2004 by Ewart-James, Susannah
LVMH is continuing its programme of offloading non-core beauty brands with the sale of its Bliss brand to Starwood Hotels & Resorts Worldwide, owner of the W and Sheraton hotel chains.
Bliss currently operates three stand-alone day spas, two in New York and one in London. Its products are also available in international retail outlets and via a catalogue. Last year Bliss had revenues of $40m.
However, Starwood has far bigger plans for the brand. The company is no stranger to spas and already operates more than 180 spas worldwide in its various resorts; it now plans to open Bliss spas in its fashionable W Hotels.
The first will open at W New York later this year, followed by spas in W New York--Times Square, W Los Angeles--Westwood, W San...
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