Manufacturing Industry
Soccer star Beckham new face of Gillette.(International News)(David Beckham )(Brief Article)
Cosmetics International, May, 2004
Football star David Beckham is to become the new global face of the brand in a record-breaking 40m [pounds sterling] deal said to be the biggest ever product endorsement by a British celebrity.
Beckham (pictured below with wife Victoria) will be the face of the men's grooming Goliath starting with its summer ad campaign, which will kick-off after Euro 2004. The deal was negotiated by Pop Idol creator Simon Fuller's company 19, which Beckham recently signed to following his split from his agents SFX last year.
Recent infidelity allegations in the UK press do not appear to have damaged the footballer's reputation. According to a survey commissioned by PR company Weber Shandwick, nearly nine out of 10 16-30-year-olds said that their opinion of the...
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