Manufacturing Industry
Unilever continues to build up Dove.(International News)(Brief Article)
Cosmetics International, May, 2004
This year, Dove will build on the success of its first foray into skincare.
Since introducing Essentials Nutrients skincare last summer, Dove--a 50-plus-year-old brand--has already become the fifth largest face care line in the US with a 4.6 per cent dollar share of the mass market, according to the company. Building on that success, Essential Nutrients was launched in January in Israel and Saudi Arabia and in June it will hit store shelves in Australia and New Zealand.
Dove, which is owned by Unilever, is also extending the Essentials umbrella into new categories. In March, Sensitive Essentials was launched in the US, Canada, Puerto Rico and South Africa.
The line consists of three cleansers and three moisturisers and is being billed as the...
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