Manufacturing Industry
Skin Care gets personal.(European News)(Brief Article)
Cosmetics International, September, 2004
Aspects Beauty Company has launched what it claims is a new concept in beauty retailing.
Called Care Co Skin Solutions, the concept is rolling out in House of Fraser stores in the UK.
Care Co aims to match common skin care problems to specific product solutions--a diagnostic approach that is mirrored in the company's merchandising strategy. A Care Co lifestyle questionnaire helps customers identify skin problems and colour-coding directs them to products.
Care Co marries seven very different core brands under one merchandising umbrella Borghese (luxury anti-ageing treatments), Catherine Walker Skincare (with botanical extracts), Cellex-C (with vitamin C), Naj Olear (spa-style products with scientific backup), Shape Changers (deluxe detox),...
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