Manufacturing Industry
John Frieda adopts a Healthy Attitude.(John Frieda Professional Hair Care Inc.'s new hair care products)(Brief Article)
Cosmetics International, October, 2005
Kao Corp's John Frieda brand is making moisture-boosting additions to its Sheer Blonde hair care offering.
The company claims its Healthy Attitude Leave-In Nourishing Spray can counteract damage caused by heat appliances and chemicals. It contains provitamin B5 and honey and retails at 4.99 [pounds sterling].
The second addition, Moisture Infusing Conditioner, is available in two varieties: Champagne to Platinum and Honey to Caramel. Both promise to restore hair after the ravages of frequent colour treatments. The rrp is 4.49 [pounds sterling].
Some of its existing products have also undergone name changes: Blonde Ambition Mousse is now known as Boost Mousse; Brand New Blonde is called Fresh Start; and Full Brown Blonde Spray has been reinvented as Spritz Blitz.
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