Manufacturing Industry
Antiperspirant and deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette.
Cosmetics International, February, 2006
ANTIPERSPIRANT AND deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette. The purchase price is US$420m and sales from these brands in 2005 amounted to US$275m.
The deal is subject to approval, but is expected to close before 2Q. P&G was required to divest the brands as part of the FTC Consent Decree related to the P&G and Gillette merger.
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