Manufacturing Industry

Playboy franchise debuts first cosmetics collection.(Playboy Beauty)(Brief article)

Cosmetics International, March, 2006

With a reputation for wild parties and bunny girls, the Playboy franchise is now looking for a slice of the action in the global beauty market with the launch of Playboy Beauty.

Adrianna Chinnici, director of licensing for Playboy Enterprises, explained the rationale behind the move: "Based on the overwhelming response to the successful MAC Cosmetics partnership for the magazine's 50th anniversary, we knew that we had struck a chord with our fashion-forward customers."

The line encompasses a wide array of colour products including lip liners, lipsticks, lip glosses, eye shadows, eyeliners, mascaras and concealers, as well as body balms. The iconic Playboy bunny logo features throughout the line's black and fuchsia packaging. Shade names such as...

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