Thinking outside the bubble ...(HBA 2006)(Elaine Binder of Spongeables)(Brief article)

Cosmetics International, September, 2006

Elaine Binder, founder and creative vice president of Spongeables, spoke on "How Innovative Technology Brought Fun & Excitement Back to Cleansing and the Personal Care Aisle!" Spongeables employ a proprietary infusion manufacturing process that combines soaps and gels and other functional skincare ingredients into a sponge. The time released technology is designed to last for three to 30 showers.

Binder first sold her products at stores such as Saks Fifth Avenue, Nordstrom, Dillard's, H2O Plus, QVC and private label. However, knowing that others would copy her product, she decided to do it herself and create another product for the mass market. A secondary line now sells at Wal-Mart, CVS and Boots. Internationally, it is sold in the UK, Japan, Korea, Russia,...

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