Manufacturing Industry
P&G sells Sure to Innovative Brands.(deodorant Sure purchased by Innovative Brands LLC )(Brief article)
Cosmetics International, October, 2006
Procter & Gamble (PSG) has sold its deodorant Sure to Phoenix-based Innovative Brands LLC in order to concentrate building on higher-growth brands. Although the Sure brand has been successful--it's been the top selling unscented deodorant in the US for some time--P&G says the brand is no longer a fit for the company's strategy. That's to say, focusing more on brands that have bigger potential to pile on sales.
Wall Street analysts backed the move, with P&G stock lifting over five cents on the deal. Marketing specialists also endorsed the switch, saying growth is increasingly sought not just from brand recognition but also the ability to attract new audiences--something mature brands can struggle with. No details of how much Innovative has paid P&G to acquire...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
