Manufacturing Industry

Rock Star Jon Bon Jovi is to front the latest male fragrance from Kenneth Cole.(Brief article)

Cosmetics International, October, 2006

ROCK STAR Jon Bon Jovi is to front the latest male fragrance from Kenneth Cole. RSVP is due on counter in Kenneth Cole New York stores and select Saks Fifth Avenue stores from November, rolling out to other department stores from January 2007. The fragrance, part of a collaboration between Cole and the singer to raise awareness about homeless issues, follows Kenneth Cole Black and Kenneth Cole Reaction.

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