Just six months after the launch of John Frieda's Luminous Colour Glaze, Kao Brands Europe says the product has taken 1% of the UK hair care market excluding colourants, according to IRI.(EUROPEAN NEWS)(John Frieda Professional Hair Care Inc.)(Brief article)

Cosmetics International, February, 2007

JUST SIX months after the launch of John Frieda's Luminous Colour Glaze, Kao Brands Europe says the product has taken 1% of the UK hair care market excluding colourants, according to IRI. General manager of Kao Brands Europe Arnaud Meysselle said he was delighted with the product's success. Luminous Colour Glaze comes in three shades and promises to enhance consumers' hair colour in just three minutes in the shower.