Manufacturing Industry
IsaDora joins the mineral revolution.(PRODUCT NEWS)(Invima AB. IsaDora Cosmetics)(Brief article)
Cosmetics International, April, 2007
Swedish mass market colour cosmetics brand IsaDora is following the rising trend for mineral make-up by launching its own line of 100% mineral colour products.
The four-sku IsaDora Mineral Make-up range is available throughout Europe and the US and features foundation powder, compact powder, blusher and eyeshadow. The Invima-owned company plans to extend the range in the future.
The cosmetics are made from ground amethyst, tourmaline, citrine and aquamarine powders which work to energise skin, protect against photo-ageing and improve the microcirculation, according to the company.
The Mineral Foundation Powder and Mineral Compact Powder each come in six shades and provide the coverage of a foundation without the heavy feel that liquids can...
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