Manufacturing Industry
Parlux shapes up for the future.(INTERNATIONAL NEWS)(Brief article)
Cosmetics International, July, 2007
With the worst behind it, Nell Katz says Parlux is definitely "on the mend". Speaking exclusively to Cosmetics International, Katz said he was confident about the company's future. "The situation I inherited was full of problems and turmoil. We're still in a rebuilding situation but there is developing confidence that Parlux is on the mend."
Katz has rebuilt Parlux's marketing team ahead of a big push in the autumn. Leveraging the company's biggest brand, Parlux will introduce Paris Hilton Can Can in October. "The fragrance is based on the imagery of the Moulin Rouge and that gives us the ability to put Paris in glamorous clothes and settings," he said. Katz described the juice as a flirtatious oriental housed in a Pochet flacon. With a higher than normal...
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