Diego Dalla Palma works on its skin.(TWFA REPORT)

Cosmetics International, November, 2007

While Diego Dalla Palma is best known for its make-up, the Italian company is putting its greatest efforts behind its 10 sku Concura skin care range.

"Next year, we want to launch Concura White in Asia," says product manager Giovanna Sartori. "It has a specific ingredient called Melawhite, which treats melanin and dark spots." The range is already available in the Middle East along with specific products for the region like a pink compact and a pink foundation.

Next March will also see the launch of Concura Body, a moisturiser, scrub, anti-cellulite product and the star item, a black mud mask for the hips and buttocks.

"We want Concura to be successful because we want to expand the company and bring in younger consumers," explains Sartori....