Manufacturing Industry
Abercrombie & Fitch makes move on personal care.
Cosmetics International, January, 2008
After a successful test run, US specialty apparel retailer Abercrombie & Fitch, has decided to roll-out a new personal care line into its Hollister Co. and Abercrombie & Fitch stores this year.
A body collection has been on trial in 80 of the company's 450 Hollister Co. stores since bate November. Speaking at an investor's conference earlier this month, Mike Kramer, senior vice president and chief financial officer for A&F, said the collection has "really, really performed well for us." As a result, he said, it would be expanded to the entire Hollister chain and introduced into all 358 of its Abercrombie & Fitch stores. Hollister addresses teens 14 to 18 with a California lifestyle, while A&F is an all-American brand targeting the 18-22s.
Hollister...
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