RPC Kutenholz helps bring Florena back to full bloom.(TECHNOLOGY & PACKAGING)(RPC Group PLC supplies bottles to Florena Cosmetic)(Brief article)

Cosmetics International, March, 2008

RPC Kutenholz has provided the bottles for this year's relaunch of the Florena personal care brand.

The relaunch--under the slogan 'Experience Nature Close to the Skin'--is designed to deliver a consistent message across Florena's products, with the emphasis of the packaging on their natural ingredients such as olive oil, aloe vera and apricot stone oil. Each product line has its own colour coding, helping to make consumer on-shelf choice easier.

The bottles are being used for a range of shower gels and bubble baths, launched under the theme "Zeit fur mich" ("Time for me"). They are made of high transparent PP and PET and have been developed by RPC's product development department in close cooperation with Florena Cosmetic.

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