Beauty Bank partners with US TV's Home Shopping Network channel.(INTERNATIONAL NEWS)

Cosmetics International, March, 2008

BeautyBank, a subsidiary of The Estee Lauder Companies Inc (ELC), has agreed to develop a proprietary, prestige beauty line for Home Shopping Network (HSN), an operating business of IAC, which will debut on HSN and HSN.com in July.

"The primary mission of BeautyBank is to seek out and create original brands and business opportunities in alternative channels," said Jane Hudis, president of BeautyBank, in a statement. "We have watched the amazing transformation of HSN under Mindy Grossman's (ceo of IAC Retailing)leadership and feel she has created a vibrant, dynamic network, with a loyal and expanding consumer base, ideal as the launching pad of our new brand."

This is the first time that an ELC company has been involved with HSN. Up until now, ELC...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.