Manufacturing Industry
Coty brings Lancaster to US with HSN agreement.(INTERNATIONAL NEWS)
Cosmetics International, April, 2008
Fragrance giant Coty Inc. has inked a deal with HSN to market and sell its prestige products on the retail cable network, allowing it to reach 90 million US homes.
The deal marks the second beauty company in recent months to sign with HSN, following Estee Lauder's agreement to sell its BeautyBank lines on the network.
Coty will launch its Lancaster brand on HSN on 8 May with additional lines and products available later this year. Products from Coty's Lancaster brand launched will include Lancaster 365 Cellular Elixir anti-aging serum as well as Lancaster sun protection and self-tanning products.
Speciality US department stores, including Nordstrom and Bloomingdales, will also carry these products.
Coty Prestige president Michele...
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