Manufacturing Industry
Despite the challenging economic environment, Gina Drosos, president, Global Personal Beauty, Procter & Gamble Beauty, tells Dorothy Foster why she is upbeat about the opportunities for P&G Beauty in the year ahead.(INDUSTRY INSIGHT)
Cosmetics International, May, 2009
Although beauty net sales declined 4% to $4.93bn for the second quarter ended 31 December 2008, Gina Drosos believes that P&G Beauty is well positioned for the future. Drosos' responsibilities include Cover Girl, DDF, Frederic Fekkai, Gillette, Max Factor, Olay, Old Spice, Secret and SK-II.
Drosos articulates the three strategies that are in place to meet the challenges. "The first is to continue to build the brands in the portfolio that customers trust," she states. "We will communicate value, maintain our advertising spending and increase in-store activities." She notes that Olay Regenerist continues to grow.
The second is to innovate with superior products. Global Personal Beauty launched Olay Professional Pro-X line of premium priced skin care in...
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