Most Recent Articles from B to B

• 'Open source' vendors push advantage; IT buyers seeking cost- savings on software ripe for marketing messages.(News) 

  Byline: RICH KARPINSKI Ready to get jealous? How would you like to work in an industry that benefits from economic downturns and for...

  03/09/09 by Karpinski, Rich · More from publication

• Measurement amid a downturn.(NetMarketing)(Interview) 

  Byline: R.K. Jim Sterne is an analyst at Targeting.com and chairman of the Web Analytics Association. BtoB recently asked Sterne about the...

  03/09/09 by R.K. · More from publication

• In Direct.(Direct & Database) 

  Direct mail spending continues to fall The recession, rising postage rates and marketing trends have combined to severely affect direct mail...

  03/09/09 · More from publication

• Bank bailout a game changer; Financial crisis creates hardship, opportunity for b-to-b marketers.(Vertical Insight: Financial Services) 

  Byline: CHARLOTTE WOOLARD Pop-star performances and parties surrounding the Northern Trust Open may have seemed like business as usual to an...

  03/09/09 by Woolard, Charlotte · More from publication

• Automation key to b-to-b marketing, sales success; New tools focus on external data, prospect development, knowledge management and sales enablement.(Tools & Metrics) 

  Byline: RICH KARPINSKI After years of bucking the rigid requirements of sales force automation platforms that helped managers track them but...

  03/09/09 by Karpinski, Rich · More from publication

• New PR reality: Link over ink.(Opinion) 

  Byline: Paul Gillin For years, media relations professionals have struggled with the question of whether coverage in prominent print...

  03/09/09 by Gillin, Paul · More from publication

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