Business Services Industry
B to B
B to B is a publication in the field of business and finance offering news and analysis about marketing and sales.
B to B
Most Recent Articles from B to B 
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'Open source' vendors push advantage; IT buyers seeking cost- savings on software ripe for marketing messages.(News)
Byline: RICH KARPINSKI Ready to get jealous? How would you like to work in an industry that benefits from economic downturns and for...
03/09/09 by Karpinski, Rich · More from publication -
Measurement amid a downturn.(NetMarketing)(Interview)
Byline: R.K. Jim Sterne is an analyst at Targeting.com and chairman of the Web Analytics Association. BtoB recently asked Sterne about the...
03/09/09 by R.K. · More from publication -
In Direct.(Direct & Database)
Direct mail spending continues to fall The recession, rising postage rates and marketing trends have combined to severely affect direct mail...
03/09/09 · More from publication -
Bank bailout a game changer; Financial crisis creates hardship, opportunity for b-to-b marketers.(Vertical Insight: Financial Services)
Byline: CHARLOTTE WOOLARD Pop-star performances and parties surrounding the Northern Trust Open may have seemed like business as usual to an...
03/09/09 by Woolard, Charlotte · More from publication -
Automation key to b-to-b marketing, sales success; New tools focus on external data, prospect development, knowledge management and sales enablement.(Tools & Metrics)
Byline: RICH KARPINSKI After years of bucking the rigid requirements of sales force automation platforms that helped managers track them but...
03/09/09 by Karpinski, Rich · More from publication -
New PR reality: Link over ink.(Opinion)
Byline: Paul Gillin For years, media relations professionals have struggled with the question of whether coverage in prominent print...
03/09/09 by Gillin, Paul · More from publication
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Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article



