Business Services Industry
Online gift service goes b-to-b ;Flooz.com's electronic certificates used to reward employees, customers, suppliers .(Brief Article)
B to B, May, 2000 by CLARK, PHILIP B.
Online gift certificate retailer Flooz.com Inc., which opened for business last fall with a glitzy ad campaign starring actress Whoopi Goldberg, is among the latest business-to-consumer companies to enter the b-to-b market.
The New York-based start-up launched a b-to-b service, Flooz for Business, that lets companies present their employees or customers with electronic gift certificates called "Flooz." The certificates, which are e-mailed to recipients, are redeemable at 70 online stores, including Starbucks Coffee, Tower Records and Eastern Mountain Sports.
"The market took us in this direction," said Flooz.com CEO Robert Levitan. He brushed off the idea that Flooz for Business is a "me-too" play. (Other decidedly consumer-oriented retailers,...
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