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Tools for tackling e-commerce ; Macromedia puts its web design experience behind new products.(Brief Article)
B to B, July, 2000 by KARPINSKI, RICHARD
Best known for its Web design tools, vendor Macromedia Inc. is making major moves into the e-commerce market, with a growing focus on b-to-b customers.
The company recently released new versions of the Web measurement and personalization technologies it picked up when it acquired e-commerce vendor Andromedia earlier this year.
Also on tap: a long-in-the-works, enterprise-scale content management platform that goes by the name Project Whirlwind.
For Macromedia, the new tools grow from its roots in Web design, said Paula Dieli, the company's director of program management.
Macromedia is calling its product lineup the "Web Content Lifecycle" and is designing it to help customers build, manage, personalize and analyze dynamic Web...
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