Business Services Industry
500% growth by 2005; Forrester predicts online marketing will hit $10B mark.(Brief Article)
B to B, September, 2000 by FROOK, JOHN EVAN
B-to-b online marketing spending will reach $10.1 billion by 2005 and account for 20% of the average corporation's marketing budget, predicts an "eBusiness Network Marketing" report to be issued this week by Forrester Research Inc.
However, many b-to-b marketers aren't yet sophisticated enough to use the Internet, even though they are generally optimistic about it, according to the report.
The $10.1 billion forecast marks a significant increase from the $1.6 billion in b-to-b banner advertisements, sponsorships, directory listings and e-mail campaigns marketers will buy in 2000, Forrester said.
The study found that the median b-to-b marketing budget was $600,000. But 35% of marketers interviewed for the b-to-b study had yet to extend their...
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