Service bureaus expand with CRM; Experian and Fair, isaac among companies that have added CRm as a hosted option.(database marketing services companies are increasingly seeking alliances with Internet customer relationship management)(Brief Article)

B to B, December, 2000 by FROOK, JOHN EVAN

Traditional database marketing services companies are increasingly seeking alliances with Internet customer relationship management. But while the deals may provide small-budget marketers with less expensive ways to learn more about their customers' behavior, analysts say some of these marriages may be less than heaven sent and more of the shotgun variety. Marketing service bureaus such as Fair, Isaac and Co. Inc., Experian Information Solutions Inc. and Acxiom Corp. are among those looking for ways to add CRM hosting services to their regular monthly, quarterly or annual contracts for maintaining customer databases, managing campaigns or other services. The pricing for the hosted systems will be far less than the $2 million to $5 million a corporation might pay for...

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