B to B

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Articles in February, 2001 issue of B to B

• Correction.(Correction Notice)
• Press Box: B-to-b media mergers and acquisitions.(Brief Article)(Statistical Data Included)
• Revenio, Siebel to partner; Companies to combine internet dialogue marketing, call center applications.(Brief Article)
  by FROOK, JOHN EVAN
• IBM pushes product into whole new sphere; Big Blue Intends to extend websphere platform from retail to b-to-b customers.(Brief Article)
  by FROOK, JOHN EVAN
• Comings and Goings.(Joe Bianco becomes CEO of HelloNetwork.com)(this and other items are presented)(Brief Article)
• Making every conference count; Contempo design helps companies add to their trade show presence, brand building.
  by SCHWARTZ, MATTHEW
• Briefs.(Brief Article)
• Going through growing pains; Collaborative manufacturing matures, aims for $1b in sales in next 3 years.(Brief Article)
  by FROOK, JOHN EVAN
• SRM heats up b-to-b Internet commerce; New software and services designed to help supplier relationships run more smoothly.(supplier relationship management, business to business market)(Brief Article)(Statistical Data Included)
  by FROOK, JOHN EVAN
• Quick Hits.(multiple brief articles)(Brief Article)
• Pay for play: B-TO-B ONLINE Ad SPENDING TO Top $14B BY 2005.(Brief Article)(Statistical Data Included)
• The Pitch: Informix makes an informed decision.(Brief Article)
• Net Sense: Rate for links may buy more than you think.(Brief Article)
  by Ebon, Martin
• Events & Awards.(Brief Article)
• Quadrem mines global opportunity; New CEO takes E-marketplace off-road, out of U.S. to build supply chain business.(mining companies: using online services)(Brief Article)
  by KARPINSKI, RICHARD
• Goat or Gloat.(Brief Article)
• Cut to the Chase: Print.(marketing a law firm)(Brief Article)
• Wireless CRM starting to support sales forces.(Brief Article)
  by CHIEM, PHAT X.
• Clued In: Where Webcasting, conferencing meet.(Brief Article)(Statistical Data Included)
  by Blankenhorn, Dana
• Continually examine, test your e-commerce role.(Brief Article)(Editorial)
  by Booker, Ellis
• Harte-Hanks, Xchange entering CRM alliance; Pact highlights industry trend toward retention.(Brief Article)
  by CLARK, PHILIP B.
• DMA's b-to-b mission expands; Association's growing clout with agencies underscored by acquisition of the ADMA.(Brief Article)
  by CLARK, PHILIP B.
• Good advice on handling bad news, and lots of it.(Brief Article)
  by Booker, Ellis
• Smartest firms will play well with others.(Brief Article)
  by Karpinski, Richard
• Law firm courts CNN viewers; New campaign could start legal ad trend.(Brief Article)
  by SCHWARTZ, MATTHEW
• Player Profile: Globe-trotter leads ad network drive.
  by FROOK, JOHN EVAN
• PennWell drills into exchange; Old-line publisher parlays experience and content for buyers and sellers.(Brief Article)
  by SCHWARTZ, MATTHEW
• Case Study: Komatsu digs streaming media.(Brief Article)
  by NEMES, JUDITH
• Dell pulls plug on ballyhooed b-to-b exchange; The Short Life of dell marketplace evokes mixed reactions from Industry observers.(Dell Computer Corp., Dell Marketplace business to business exchange)(Brief Article)(Statistical Data Included)
  by FROOK, JOHN EVAN
• Ranting, raving Hopper does Broadwing mambo.(actor Dennis Hopper endorses BroadWing Inc.)(Brief Article)
• E-Champs: PeopleSoft exec moves business online.(Vice President Michael Gregoire on moving businesses online)(Brief Article)
  by MOORE, RODNEY
• At last, suppliers get what they need from e-hubs.(Brief Article)
  by KARPINSKI, RICHARD
• Investment firms to start hub for financial advisers.(Brief Article)
  by CLARK, PHILIP B.
• New twist on the old school; E-learning has graduated from the virtual classroom to find work in the real world as a marketing tool.
  by OTT, KARALYNN
• Net Minders: In fast business cycle, e-learning brings marketing up to speed.(training, marketing uses for e-mail)(Brief Article)(Interview)
  by MOORE, RODNEY
• Beyond the Biz.(multiple brief articles)(Brief Article)
• New Campaigns.(business to business advertising)(Brief Article)
• DM predictions to watch.(direct marketing; internet marketing trends)(Brief Article)
  by Obrecht, John
• E-Champs: Online future for Beacon's business.(Beacon Industrial Distribution's Beacon E-commerce business )(Brief Article)
  by FROOK, JOHN EVAN
• CheMatch gets quirky to gain brand identity.(XOR Inc. manages marketing campaign)(Brief Article)
  by FREEMAN, LAURIE
• AOL Time Warner mulls expanded b-to-b presence; Opinion split on benefit to marketers.(Brief Article)
  by SCHWARTZ, MATTHEW
• The Transition Game.(Brief Article)
• Cut to the Chase: Print.(Brief Article)
• Expo News.(2000 Eddie Awards from the Exhibit Designers and Producers Association)(this and other items are discussed)(Brief Article)
• Quick Hits.(multiple brief articles)(Brief Article)
• Direct Personality: From swoosh to database systems.(Brief Article)
  by CLARK, PHILIP B.
• VCs: Bold backers to hand-wringers in no time flat.(Brief Article)(Statistical Data Included)
  by Clark, Philip B.
• CRM sophistication vital goal for marketers in 2001; Most companies aren't closing the customer relationship loop, expert says.(Scott Lochridge on customer relationship management)(Brief Article)(Interview)
  by OTT, KARALYNN
• The Pitch: Stein Rogan No. 1 choice for CMP.(CMP Media Inc.'s advertising campaign)(Brief Article)
• Late News.(Brief Article)
• Delta gains Net altitude ; No. 3 airline debuts site for big companies, plans small-business hub, wireless initiative.(Brief Article)
  by CLARK, PHILIP B.
• Late News.(Brief Article)
• Monday morning take on the big game spots.(Brief Article)
• In Direct.(federal privacy regulations information: Acxiom and PricewaterhouseCoopers joint venture)(this and other items are discussed)(Brief Article)
• The Transition Game; Web ad networks fine-tune strategies to stay competitive.
  by FROOK, JOHN EVAN
• Interpath leads to ad network; Collaboration marks first marketing Push since last year's enterprise app focus shift.
  by FREEMAN, LAURIE
• Revolution gives way to evolution; Companies swept up in last year's customer relationship management craze are now discovering CRM's sophistication as a marketing tool.
  by Chiem, Phat X.
• Beyond the Biz.(eSpotMarket, Bill Clinton, Geekcorps, HotJobs.com Ltd., and Deloitte Consulting)(Brief Article)
• Cut to the Chase: Internet.(Sun Microsystems Inc.'s advertising campaign on CNET Networks Inc.'s News.com site)(Brief Article)
• Agenda.(trade shows, exhibits)(Brief Article)(Illustration)
• Agile move costs Ariba $2.55 billion; Acquisition signals shift in e-commerce partnership trends.(Brief Article)
  by KARPINSKI, RICHARD
• Cut to the Chase: Internet.(Brief Article)
• Case Study: Egghead.com thinks up new way to add value.(customer service)(Brief Article)
  by OTT, KARALYNN
• Scouting the competition: ORB creates ad network for both marketers and publishers.
  by FROOK, JOHN EVAN
• The ins and outs of Webcasting; Marketers find out how to adapt streaming media technology to a b-to-b script.
  by OTT, KARALYNN
• Net Minders: Do's and don'ts of Webcasting.(Brief Article)(Interview)
  by MOORE, RODNEY
• BtoB to run marketing track at iEB conference in NY.
• Intranet coaxes sales; DuPont drug unit brings employees into marketing future.(DuPont Pharmaceuticals)(Brief Article)
  by CLARK, PHILIP B.
• Revolution gives way to evolution; Marketing insight adds sophistication to customer relationship management in 2001.(Brief Article)
• Direct Personality: Outsource without breaking the bank.(outsourcing: marketing, database service, etc.)(Brief Article)
  by FROOK, JOHN EVAN
• Exchanges race to promote collaboration services.(Brief Article)
  by KARPINSKI, RICHARD
• VP leaves calling card; Steinberg spreads the word about CDG, makes plans to increase trade presence.(Brief Article)
  by ROBSON, KATHLEEN LOOK
• Xchange seeks to fill void in CRM software.(Brief Article)
  by FROOK, JOHN EVAN
• Dexsi.com bags wholesalers; Anonymous sales cut out middleman, allow for larger discounts in grocery exchange.
  by CLARK, PHILIP B.
• Media News.(multiple brief articles)(Brief Article)
• ERP vendors make move from back office to front.(Brief Article)
  by CHIEM, PHAT X.
• KickFire sparks heated marketing competition; Firm debuts new version of software.(enterprise marketing management applications )(Brief Article)(Statistical Data Included)
  by FROOK, JOHN EVAN
• Oracle advances online marketing; Pledges fastforward platform will get companies' dm efforts online in one month.(Oracle Corp.'s direct marketing tool FastForward Marketing Online)(Brief Article)(Product Announcement)
  by CLARK, PHILIP B.
• Exclusive: Corporate sites start selling ads; GE, VentureDirect to sell space on their high-traffic e-commerce sites.(Brief Article)
  by FROOK, JOHN EVAN
• Asia-Pacific Rim surpasses Europe in e-transactions; E-commerce Survey also finds U.S. financial,Insurance companies put most money into IT.(Brief Article)(Statistical Data Included)
  by CLARK, PHILIP B.

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