Business Services Industry
New dimension for trade pub content; But it could be awhile before 3-D tech is viable for b-to-b media companies.
B to B, February, 2001 by SCHWARTZ, MATTHEW
Activeworlds.com Inc., a 3-year-old company that delivers 3-D content over the Internet, has created ``virtual worlds'' for several b-to-b companies and is now shooting to get into the b-to-b media space.
``We're looking for partners in b-to-b media, which is a big target,'' said Rick Noll, CEO of Newburyport, Mass.-based Activeworlds. Noll said 3-D can enhance print products delivered via the Web.
``When you look at a magazine, it's not just text and pictures,'' he said, pointing to myriad graphic elements found in most business publications. ``We can take subjects that b-to-b magazines cover and illustrate them in a 3-D format. With a long article, 3-D can help educate readers on, say, the differences between two companies in the same market. It...
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