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Oracle advances online marketing; Pledges fastforward platform will get companies' dm efforts online in one month.(Oracle Corp.'s direct marketing tool FastForward Marketing Online)(Brief Article)(Product Announcement)
B to B, February, 2001 by CLARK, PHILIP B.
Companies, especially big ones, can take months to bring their direct marketing management online. Oracle Corp. is promising to do it for companies in less than 30 business days.
In one of its most significant marketing services rollouts ever, Oracle is introducing a platform that will allow companies to bring direct and other marketing programs into an Internet-based setting. FastForward Marketing Online is intended to let clients work on all aspects of direct marketing campaigns, from development to effectiveness monitoring, in a collaborative Internet environment.
FastForward consists of software, consulting, support and implementation services. It allows any user operating on an Oracle network-and 96% of Fortune 500 companies, as the company's...
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